Week 8 exercise

Wednesday, March 17, 2010















This is a visual metaphor and the meaning behind is very obvious about the effect of global warming. Earth is fragile as egg when we fail to conserve nature.


















Oxymoron. So, can we smoke??? No,because of the sign? Yes, because of the smoke container?
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week 8 class summary

Wednesday, March 17, 2010
Date: 16 March 2010
Title: Juxtaposition Part 2
Objective: To understand juxtaposition in action
Lecture: Sharifah Nur Anthasha

In the previous lesson, juxtaposition is the compare and contrast of two elements. Juxtaposition in action is a cognitive process of transferring in an object to another.

There are two type of analogies:
1. Logical
- It is more to rational and base on physical appearance.
- example: duck = hovercraft, bird = airplane, wire = snake

2. Affective
- Discript emotional elements using known objects, which has similar characteristic.
- example: lazy = pig, fast = cheetah, slow = snail

Ways of expressing:
1. Metaphor: "He is as hardworking as an ant"
2. Simile: "He works like an ant"
3. Oxymoron: "He works like an lazy ant."
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Week 7 Exercise

Friday, March 05, 2010
Juxtaposition for movies:

1. Planet 52 -It is an animation by ILION animation studios.

Personal will vs public stereotype.
In the alien world, the aliens were so much influenced by the media that any unknown object that come to their planet and will kill them and control them using their superior mind power. In fact, they are creating rumors among themselves. The first alien, Lem that talk to the human, who comes to their world, learns that the mind set of the public is wrong. Human is friendly and harmless. He has the will to help him get back to Earth; but in public area, he tents to stay with the stereotype to avoid problems. So there is a big contrast between helping while pretending not to help. However in the end, he revels his will to the public and clear the misunderstanding.



















2. Monster .Inc -Another animation by Pixar studios.

Scare vs laughter
The contrast in the movie is obviously the emotion of the kids. In the end, the Monster .Inc, a company, which uses children's cries as the source of energy, learn that laughter in fact is far more powerful than screams. Later, they decide to create laughter from children instead of making them scare.

3. Thinker bell, 2008- Animation by Disney animation studio.

This is a movie about creative thinking. Random juxtaposition is applied in the movie as the fairies solves many problems by using whatever things they have. Below is one of the example.












She is creating something, that function as a vacuum machine, out of some random objects.
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Week 7 Class

Friday, March 05, 2010
Date: 2 March 2010
Title: Juxtaposition
Objective: To understand juxtaposition
Lecture: Sharifah Nur Anthasha

Juxtaposition is the composition of situation in the similar manner for the purpose of compare and contrast.

Literally, juxtaposition means two matters running in contrast.For example, sad emotion and happy emotion in a movie scene. The purpose is to create curiosity about the particular situation and making the development of story more interesting.

Random juxtaposition is the technique used to generate creative thinking; by looking 2 objects in a same manner as if they are the same. For example, a problem and a random concept or object, are compared to find a new solution where no one has thought before.
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Week 6 Self Reflection

Tuesday, February 23, 2010

















Based on the class exercise, here are my new concept for the uses of "mortar @ pestle":




















By that time in the future, pestle is something very classic and ancient; so it carries lots of history and value. A person having a set of mortar and pestle will be respected.
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Week 6 Class Summary

Tuesday, February 23, 2010
Date: 23 February 2010
Title: Associate Mind Mapping
Objective: To think out of the box using associate mind map
Lecture: Mr. Radzi Bedu

This week's lecture is almost same as lecture in week 4,but it is about associate mind map. Associate mind mapping can go as crazy as long as the link of topic is still there. It helps in preventing the generation of stereotype ideas. For example, when you think of turtle, slow and heavy are the stereotypes that first come to our mind although turtle is not that slow; it is fast in water, just like fishes.
Using associate mind map, we can think of anything under or even out of the sun! There is no right or wrong but only good or bad. A good idea will always related to the main topic even when it is crazy idea; while the idea is considered bad when it is not relevant at all.

Overall, today class is easy to understand.We have done some interesting class exercise before we end the class.
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Home Work

Sunday, February 14, 2010















Home work given for CNY holiday.
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